Client: Kahoots Feed & Pet Stores | Project: Bags for 5 flavors of training treats
I approached this project three different ways: The first with a focus on dog training like school. A blackboard with chalk has a dog looking up at it, as if learning to read, and fun wallpapers hint at the flavor inside. The second has a more athletic training feel, with black and white photos of dogs outside and active with a tagline "Fuel Their Focus." The third emphasizes the puppy in training. It feels young and almost baby-like. I was inspired by children's author and illustrator Margaret Chodos-Irvine and her cut paper illustrations. The schoolroom design was chosen, the name "Tender Bits" was requested and another flavor was added.
Round 1 Explorations
Final Package Design
